How Data-Driven Fitness Studios Are Outperforming Their Competitors in 2025

The one trend fitness leaders are using to improve member retention, results - and revenue.

Contributor

Felix Donovan

April 15th 2025

Reading Time

5 minutes

The smartest gyms and wellness businesses are going beyond workouts and wearables: here’s how they’re using real-time body health insights to boost performance and profit.

Why Member Retention Is Harder Than Ever?

With over 35% of gym members dropping off within the first 90 days, fitness businesses are under pressure to prove value fast. In 2025, it’s not just about classes or equipment — it’s about measurable results.

1 in 3 members quit within 3 months

83% say progress tracking motivates them

Losing a member costs up to $500 in LTV

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The New Game-Changer: Member Health Intelligence

Businesses that implement body health analysis tools are seeing measurable improvements in engagement, accountability, and retention.

Today’s member expects more than sweat — they expect proof. Real-time health data gives gyms the power to demonstrate value, track progress, and personalize the fitness journey like never before.

More and more studios are turning to body composition scanning technology to support this shift. Tools like the Evolt 360, for example, allow members to track meaningful metrics such as body fat percentage, muscle mass, hydration levels, and metabolic rate. It’s a simple addition that’s helping coaches keep clients engaged and accountable, while giving members visible progress markers to stay motivated.

Tools like Evolt 360 offer:

  • Tracks body fat, muscle mass, hydration, visceral fat, BMR, and more

  • Offers progress tracking over time

  • Empowers trainers and coaches to tailor programs

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“Adding the health scanner has been the best move this year — members are rebooking and actually sticking to programs.” – Gym Owner, QLD

Tech Isn’t Replacing Trainers – It’s Empowering Them.

The most successful businesses are combining the power of coaching with personalized data. Think PTs armed with intel, not intuition.

  • Turn casual members into loyal clients

  • Upsell premium programs (e.g., 8-week challenges with scans)

  • Use reports for re-engagement (bring lapsed members back)

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The Fitness Tech Trend to Watch in 2025

Globally, fitness franchises and studios are investing in tech that delivers real, measurable value to members. Don’t get left behind.

Curious how some gyms are approaching it? The most forward-thinking fitness businesses are leaning into data—not just for internal insights, but to elevate the member experience. Today’s members want more than motivation; they want measurable progress and personalized plans that reflect their unique goals.

That’s why many studios are now integrating advanced body composition technology like the Evolt 360 Body Scanner. Unlike traditional tools, it provides a detailed breakdown of key health metrics—muscle mass, body fat percentage, metabolic age, and more—empowering trainers to tailor programs with precision. For members, it means seeing their progress in real numbers. For gym owners, it opens up new opportunities for engagement, retention, and added revenue.

As data becomes a defining advantage in the fitness space, tools like body composition scanners are helping gyms stay ahead of the curve—combining personalization with performance, and turning insights into impact.

How Fitness Businesses Are Boosting Revenue

We’ll show you how top fitness businesses are using data to drive growth — and how you can too!