Why Plus Fitness Chose Evolt…

Revolutionizing Member Engagement.

One of Australia’s leading fitness franchises, Plus Fitness, sought to revolutionize its member engagement strategy by setting the industry standard. After a thorough evaluation of available solutions, the franchise selected the Evolt Health Tech Ecosystem for its unparalleled ability to deliver data-driven insights, elevate member experiences, and support individualized fitness journeys. By integrating Evolt’s innovative ecosystem, Plus Fitness aimed to enhance member onboarding and retention while fostering a deeper connection between members and their fitness goals. This decision followed a comprehensive review of competitive solutions that highlighted Evolt’s reputation as a trusted partner in driving measurable results and member satisfaction.

 

The Challenge…

Addressing Member Retention and Engagement

Member onboarding at Plus Fitness faced limitations and inconsistencies, impacting long-term member satisfaction and retention. To address this, Plus Fitness sought a solution that would:

  • Improve member length of stay (LOS)
  • Increase visitation
  • Increase customer lifetime value (LTV)
  • Increase net promoter score (NPS)
  • Enhance member engagement and satisfaction
  • Increase retention rates
  • Increase Personal Training uptake 

 

The Solution…

The Evolt Ecosystem: The Perfect Fit For Data-Driven Health Solutions

Evolt’s ecosystem was the perfect solution for Plus Fitness because it offers cutting-edge tools designed to empower not only the business, but its members too. With the Evolt 360 body composition analyzer and its seamless integration into the consumer focused Evolt Active App, Plus Fitness can provide members with personalized, data-driven insights into their health and fitness progress. This innovative technology allows Plus Fitness trainers to create tailored programs, track member performance over time, and enhance engagement by demonstrating real, tangible results. The ecosystem’s focus on delivering measurable outcomes and improving member retention aligns perfectly with Plus Fitness’s commitment to fostering long-term success for its members.

 

How it Works…

Seamless Implementation: Easy for businesses, effortless for members 

Before adopting Evolt, Plus Fitness utilized traditional methods for health assessments, which lacked consistency and scalability. Evolt’s technology provided a seamless and engaging member experience, allowing trainers and members to track progress effectively.

  1. Onboarding Members:
    • Encouraged scans during the first 30 days to reduce drop-off rates.
    • Integrated Evolt’s tools into personal training programs to increase uptake.
  2. Member Challenges:
    • Launched wellness challenges to foster community and PT culture.
    • Implemented fair scoring systems to ensure inclusivity.

 

The Results…

Measurable Business and Member Success Improvements

  • Participation: Over 90% of members completed the initial challenge
  • Engagement: Members who completed scans demonstrated higher retention and PT uptake.
  • Results: Achieved 2,676 kg of fat loss and 1,454 kg of muscle gain across 12 locations.

Impact on Business Metrics:

  • Increased LTV is projected to be 12.8% within six months.
  • Retention is predicted to rise by 8.5% by January 2025.
  • Quarterly attrition was reduced by 0.23%.

 

The Future With Evolt!

Sustained Growth with Evolt

Integrating the Evolt Health Tech Ecosystem into Plus Fitness’ operations has proven transformative, delivering measurable improvements in member engagement, retention, and satisfaction. By leveraging data-driven health insights and fostering a culture of accountability, Plus Fitness is poised for sustained growth and enhanced member experiences.

 

A Word From Our Client

“Recharging our member experience with EVOLT”

“At Plus Fitness Carrara & Southport, our top priority is delivering an exceptional member experience. Implementing Evolt into our onboarding process has been an absolute game-changer. It has helped to provide measurable results that directly impact attendance, retention and member engagement. 

Since integrating Evolt into our member experience, we’ve seen a consistent increase in attendance, with onboarding scanners showing a 36% boost in visits within 90 days compared to non-scanners. Members who scan at onboarding are more engaged and attend more frequently, making Evolt an essential tool for both retention and revenue growth.

Evolt provides the ability to motivate our members and help them stay accountable through tangible data. With strategic check-ins at 4, 8, and 12 weeks, we’re helping members stay on track, see real progress, and strengthen their commitment to their fitness goals. Looking beyond a member’s first 12 weeks, Evolt’s software and assets have enabled us to run successful fitness challenges, further enhancing member motivation and long-term retention.

The Evolt support team is first-class and are a pleasure to work with. The results really do speak for themselves: higher engagement, better retention, and increased member satisfaction. Evolt has transformed the way we support our members, and we’re excited to continue leveraging its power to drive long-term success in our clubs.

Caitlin Macumber

Multi-Unit Franchisee, Plus Fitness