Running a successful health club isn’t just about providing equipment and space, it’s about creating lasting member engagement and building smart revenue streams. In this week’s episode of The Healthy Returns Podcast, host Sharon Polsky sits down with fitness industry leader, Pete McCall, to explore how BIA (bioelectrical impedance analysis) technology is changing the game for big gym chains.
Together, they dive into how the Evolt 360 Body Scanner helps operators not only improve health outcomes for members but also unlock serious business growth. Drawing from Sharon’s own experience managing 32 clubs and Pete’s extensive background in personal training, education, and program development, they break down real-world strategies that clubs can implement today.
Why This Episode Matters
Far too many operators still view body composition scans as an add-on revenue source, charging members per scan. Pete and Sharon reveal why this approach is actually holding gyms back and how shifting your strategy can dramatically increase member engagement, retention, and overall revenue.
Top Takeaways from This Episode
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Don’t Charge for Scans, Create Opportunity: Making scans free removes barriers and creates more frequent touchpoints. Each scan opens opportunities to upsell personal training, nutrition, and supplements while enhancing the member experience.
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Data-Driven Coaching = Better Retention: Trainers can use scan insights to deliver personalized, real-time feedback and program adjustments. This not only keeps members motivated but also strengthens trainer-client relationships.
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Leverage Insights to Scale Your Business: High scan participation correlates with higher overall sales. Evolt’s backend analytics allow operators to identify underperforming clubs or trainers quickly, so they can intervene and optimize performance.
Why BIA Technology Is a Game-Changer
The fitness industry has shifted from aesthetics to outcomes. Members aren’t just looking for a workout, they want measurable progress, accountability, and guidance. The Evolt 360 delivers exactly that, creating teachable moments that help trainers coach more effectively while giving clubs the tools to boost revenue in memberships, training, and supplements.
If you’re a fitness operator looking for practical, proven ways to maximize revenue and member engagement, this conversation with Pete McCall is one you can’t afford to miss.
Watch Episode 7: Maximizing Revenue for Big Gym Chains with Pete McCall
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