David Baxby teamed up with Gold Coast company

He’s been a long-time lieutenant of Virgin’s global founder Richard Branson.

He helped grow the Virgin Australia business to 150 jets and transform the Australian aviation landscape.

He subsequently became the global chief executive of Branson’s Virgin Group — a conglomerate of licensed branding in travel, credit cards, telecommunications and health clubs. And he also ran Global Blue, a $1.4 billion tax-free shopping company in Geneva.

In 2012, Mr. Baxby won Bond University’s prestigious Robert Stable alumni Medal for exceptional achievement in any field by a graduate who has brought distinction to themselves, the University and benefit to their communities.

At the time of the award, Mr. Baxby said: “People who are willing to take a risk, make a conscious choice and not just go with the flow, are the people really getting on in this world.” While Mr. Baxby remains close to his old boss he did not consult him about his latest business venture on the Coast — Project Evolt.

“Taking an idea to Richard is like drinking from a fire hose … there’s no shortage of people pitching ideas to him,” Mr. Baxby said.

“But to tackle a new venture without Richard sitting in the background is exciting and scary … there’s no safety backstop.

“But they say to do something every day that scares you and that’s what I am enjoying.

“But this would be right up his alley — because it’s about tackling a problem from a different angle.”

And that problem is obesity.

Project Evolt is a 12-week health and wellness challenge that tracks your journey using EVOLT 360 body composition analyzers.

In a nutshell, the program provides a quick, non-invasive, easy measurement of your body composition delivering a guideline of your lean body mass, body fat mass, and percentage, skeletal muscle mass, visceral fat level, fitness age, fitness score plus much more in less than two minutes.

And it does this by tracking 40 points on your body.


“Like most things I have done in my life … if I like it, I’m hoping other people will like it,” Mr. Baxby said.

“The program is about rewarding you, you feel good about yourself no matter what that activity is.

“It’s about becoming a better version of yourself. And that can sound like a cliche but with my daughters at the age they are, I’m acutely aware of being a positive role model.”

And then there’s the passion of Ed Zouroudis — who is internationally renowned as Muaythai promoter but who sold Mr. Baxby the concept of Project Evolt.

“My family has settled in Sydney but I’m back up here for seven or eight days every month,” Mr. Baxby said.

“I’m on the council for Bond but I met Ed (Zouroudis) the CEO and founder about nine months ago and thought, I want to be part of this whole wellness movement.

“And I feel like it’s my time to give back to an entrepreneur like Ed and take this to the next level.

“In regards to business, Australia is a far more exciting than when I left. there’s been a seismic change in technology. This change allows small groups of entrepreneurs — who may not have a lot of money — to do great things.

“The only thing standing in between you and success … is yourself. That has never been truer, it’s just a matter of giving it a go.

“And my best business advice remains — be authentic. Inauthentic products don’t succeed anymore.”

Of all that Mr. Baxby has achieved, family — wife Selina and 15-year-old twins Zara and Imogen; and 11-year-old Amelia — is what he nominated as his greatest success.

“There is nothing harder than raising organic beings — who are driven to go out and do whatever they want — and to keep them in the realms of sensibility,” he said.

“The years I spent with Richard were extraordinary. He was a great guy to work for.

“Now it’s time to test what I have learned.

To read the full story visit: http://www.goldcoastbulletin.com.au/lifestyle/nothing-but-blue-skies-why-one-of-richard-bransons-lieutenants-has-teamed-up-with-gold-coast-company/news-story/cd97c15d1d6e5820295e0efdb8a91cf1






A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.


Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.


Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.


Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.


Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.


Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.


Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!


And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

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Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.




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