When it comes to fitness, transformation isn’t just about the body, it’s about strategy, data, and a vision for long-term impact. That’s exactly what Tony Johnson, Director of Health & Fitness at The Bridges Club in Rancho Santa Fe, San Diego, has achieved.
A former Anytime Fitness owner with his own personal weight loss story, Tony understands what it takes to spark change from the ground up. Now leading one of California’s premier wellness facilities, he’s proving that with the right tools and mindset, you can turn member engagement into a powerful business growth engine.
In this episode of the Healthy Returns Podcast, Tony opens up about the pivotal role that body composition technology and in particular, the Evolt 360 Body Scanner has played in transforming The Bridges Club’s approach to health, fitness, and revenue.
A Vision for a Smarter Fitness Experience
Tony’s goal was clear: introduce a smarter way to train, assess, and engage members, regardless of where they were on their health journey. As part of a broader refresh and remodel of the club’s offerings, Tony integrated Evolt 360 to bring cutting-edge body data into the everyday experience.
“We wanted to introduce new technologies that could help even members who are already fit get to the next level,” Tony explains.
3 Key Strategies That Drove Impact
Here’s how Tony and his team used Evolt 360 to make a lasting difference:
1. Data Drives Revenue
Integrating Evolt 360 led to a 2–3X increase in personal training revenue, while also launching new revenue streams in nutrition counseling and supplement sales. The reason? Trainers could leverage scan insights to personalize plans, track progress, and show tangible results.
“It changed the conversation between coaches and members. Now we talk in terms of lean mass, visceral fat, and metabolic rate, not just weight loss,” says Tony.
2. The Power of Accountability
Regular body scans created a deeper sense of accountability between members and staff. Progress wasn’t anecdotal, it was visible, measurable, and motivating. This shift helped solidify a culture of engagement and retention, with members looking forward to tracking their improvement over time.
3. Start with a Plan and a Party
Tony knew that technology adoption starts with excitement. So he planned a grand reopening event, where members could try the Evolt 360 (yes, even while holding a glass of wine!) and get inspired by what the new tools could do. That event rolled straight into a 6-week challenge, building community and commitment.
“It wasn’t just about launching a scanner, it was about launching a new era of personalized wellness,” Tony shares.
Why This Matters for Clubs and Fitness Businesses
Tony’s story is a powerful example of how smart technology, when paired with thoughtful strategy, can radically shift how clubs operate. It’s not just about offering equipment, it’s about offering insight.
And insight is what keeps members engaged, motivated, and coming back.
Whether you manage a private health club, a training studio, or a large franchise, Tony’s approach proves that data can drive decisions and decisions drive results.
Final Thoughts
At Evolt, we’re proud to partner with forward-thinking leaders like Tony Johnson who are reshaping the future of fitness. His success shows that investing in health technology like the Evolt 360 isn’t just good for your members, it’s good for your business.
Watch the full episode with Tony Johnson
Interested in bringing the Evolt Health Ecosystem to your facility? Contact our team.
Let’s build the future of fitness one scan at a time.