How to Retain 87% of your Gym Members

Did you know 87% of gym members remain active when they have a positive onboarding experience?

As we edge closer to the busiest month of the year for gym membership sign-ups (January), now is the time to refine your onboarding process.

Welcoming new members through delivering immeasurable value and opportunities within those first 1-4 weeks will ensure they stay on year after year.

One way to deliver something other memberships don’t is by allowing new members to know their baselines and set their goals based on accurate personal data.

This starts with considering the implementation of body scans like Evolt 360 on your premises. It could be the difference between a growing list of long-term members or a growing churn rate.

Retain your Gym members

What does the Evolt 360 body composition scanner provide?

The Evolt 360 scanner gives your members the tools to provide them with a baseline assessment that tracks their body composition changes at a micro level. Lean muscle mass development, fat location (subcutaneous and visceral), water %, protein, mineral composition, and much more all collectively paint a picture of what lifestyle interventions are actually needed to make optimal changes.

Engage your members from the outset
A successful onboarding strategy has been proven to be crucial for retention. The Evolt 360 Body Scanner provides the perfect opportunity to engage your members from the outset, and offers the chance to open up the conversation to other products and services to help them on their journey.  A follow up scan at the 4-6 week mark can reinvigorate and realign the member to ensure they are on track to reaching their goals.

Showcase your biggest advocates

Showcase your happy members and capitalize on their success. Just imagine the 50-year-old member who has just been told they have the body and metabolism of a 40-year-old. They feel and look better physically and mentally and they’re walking billboards for the Evolt 360 program…available at your gym. They book additional training, buy supplements, enroll in your specialized boot camps, and weight loss programs. They worked hard to get those results and they’re not looking back. Do you think they’re going to be your biggest advocate? Absolutely.

Encourage your members to share their successes. The best way is for them is to upload their scan photos and tag your club (and @evolt360) on their social posts and to also share them on your own social media platforms.

Body composition scans are a game-changer for the fitness industry. Given the health challenges facing the planet, it could be the silver bullet needed to boost your club membership sales long-term and retain your membership base.

To learn more about your body and for personalized macronutrient and supplement recommendations  Download the Evolt Active app and search for your nearest Evolt 360 Body Composition Scan location.

For more information about purchasing an Evolt 360 for your business visit or request an information pack below.






A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.


Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.


Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.


Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.


Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.


Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.


Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!


And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

Get a quote now

Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.




Proud Members of