Supplement Store Promotion Tripled Sales in One Day with Evolt 360

Case Study

CASE STUDY: Evolt utilised a CBD based supplement / vitamin store, being one of the earliest health and nutrition retailers in Australia.

Utilizing a collaborative marketing approach, the in-store Free Scan Day promotion at the Melbourne CBD store was promoted with a 10% discount on supplements via the following methods within 7 days of the promotion.

  • Online website advertisement
  • Social Media advertising
  • In-store posters
  • Direct email to existing customer database
  • Social Media advertising within Evolt Active & Project Evolt
  • Online Website advertising within Evolt Active & Project Evolt
Case study Objective

The objective of the Free Scan Day promotion was to assess the viability of the Evolt 360 Body Composition Analyzer providing a well established business with the capability to-

  • Introduce new customer traffic to the store
  • Increase supplement and vitamin sales
  • Re-engage dormant customers back into the store
  • Educate customers on the value of an Individualised Assessment service
  • Educate customers on the importance of individualised supplementation
  • Increase continued engagement of customers to the brand and store

Additionally, the supplement store staff were provided with a manual showing the particular supplements, vitamins and minerals that can assist with improvements on individualised scan results.

The results were incredible.  In just one day, the supplement store was able to achieve a $5000 increase in revenue – unprecedented results to any targets previously achieved.

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7 REASONS EVOLT MAKES SENSE FOR YOUR FACILITY

1.

A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.

2.

Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.

3.

Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.

4.

Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.

5.

Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.

6.

Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.

7.

Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!

8.

And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

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Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.

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