The Fitness Industry – Changing the Competitive Landscape

The past few years have seen a number of significant and innovative changes to the health and fitness industry – not surprising due to the forced closures and customers under lockdown. This has made it necessary for businesses to find new solutions in order to survive.

The initial resolution was to bring health and fitness programs online but as the pandemic continued, the needs of the consumer changed. It quickly became evident that customers were seeking more than just a digital gym workout and were demanding a complete solution to their health needs.

Consumers are now looking, not only for preventative tactics, but also the ability to track and monitor their progress as well as quantitative proof of the program’s outcomes.

Fitness industry

Health is now a top priority

These evolving consumer needs have been driven predominantly from increased public health messaging around pre-existing or underlying health conditions in response to the pandemic. This in turn has created a thirst within the community for education and acceptance of the importance of pursuing a healthy lifestyle and keeping physically active to live a prolonged life.

Together – making change happen

Pinpointing customer’s needs, setting them clear guidelines to reach their goals and supporting them both mentally and physically along their journey is now an expectation rather than a nice-to-have. Customer’s now want to have an initial assessment to set a benchmark; have regular check ins on their progress and be given workable strategies to put them back on track if they falter. Businesses that fail to offer these services are falling behind and leaving the industry at an accelerated rate. Data recently released in the IHRSA report reveal that the permanent closure of 17% of fitness clubs in the U.S and as high as 40%-50% in some countries has left a large segment of displaced members seeking new alternatives. This offers huge growth opportunities not only for fitness businesses but all in the health & wellness space.


Evolt 360 versus Tanita

Social proof

It’s no longer acceptable to simply claim that your product or services work. Consumers are become increasingly savvy and are now looking for quantitative proof of outcomes. This proof – whether social or otherwise is particularly important for attracting new members as well as re-engaging lapsed or inactive customers. By being able to track your customer’s progress, analyze the results, and identify improvements you can not only gain credibility for your programs but increase your potential revenue stream by cross-selling or upselling add-on products & services.

To learn more about breaking down the boundaries to re-engage and motivate your customers and drive revenue, contact Evolt for a free product demonstration.






A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.


Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.


Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.


Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.


Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.


Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.


Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!


And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

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Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.




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