EVOLT Returns to IHRSA to Reimagine BMI and Business for Clubs
Another week, another country. International tradeshow season continues this month for our busy global development team who landed in the United States for IHRSA 2022. Our mission at the show is two-fold: to help clubs educate their members about body composition and wellness, and to demonstrate how to create fast, easy and additional revenue streams for any club business.
We’re helping visitors to the IHRSA show (quite literally) get their hands on Evolt’s latest body composition analysis technology – the Evolt 360 Body Composition Analyzer. It works by passing a safe, low grade and unnoticeable electrical current through a user’s hands and feet to provide a comprehensive, intelligent body composition reading in just 60 seconds. Analyzing muscle mass, fat mass and both water and mineral content in the body across 40 different data measurements, the Evolt 360 provides personalized, detailed readings specific to every individual and their body composition, going way beyond what is currently possibly with generic body mass index (BMI) scores.
This allows club members to understand their bodies more intimately and set appropriate training or healthy weight management targets, as well as their trainers to design more effective, personalized programs to help them achieve their goals. And for clubs, it’s an opportunity to create ongoing, paid monthly assessment services for members to help them manage their fitness and overall wellness activities.
How it works
FDA-approved Evolt 360 technology creates a bioelectrical impedance analysis, measuring and analyzing the different rates at which minor electrical charge passes through muscle, fat and other body components. The process is driven by a proprietary 5-point algorithm created from extensive and scientifically-accredited research, providing analysis readings factoring BIA metrics as well as a person’s gender, age, height and weight to give an accurate and repeatable reading.
Evolt 360 has also been designed with member experience in mind. It does not require the removal of clothing or any special equipment to be worn, making it an ideal activity to do often and easily in much the same way as people might check their weight or occasionally get a heart rate or blood pressure measurement at a club’s wellness facility. All results are fed instantly to a user’s Evolt Active app for smart phones and tablets and is compatible with wearables-generated data. This tracks body composition readings as well as providing a wide variety of other personalized data including macronutrient profiles, healthy lifestyle scoring and personalized supplement recommendations for every user.
Data is also synched to a club’s Evolt 360 dashboard, allowing clubs to run a variety of challenges for members who want to lose weight or improve muscle mass over time, with regular body composition scans becoming a frequent means to track, report and credit challenge winners. At a typical cost of $20 per scan, club-wide challenges as well as ongoing member scans become fast, simple and low maintenance ways for clubs to generate new, ongoing revenue streams and add a tech-forward, differentiated service offering to members.
If you’re at IHRSA, come visit us at Booth #2012 or contact one of our team at any time to learn about bringing the Evolt 360 to your club or fitness facility.