EVOLT Returns to IHRSA to Reimagine BMI and Business for Clubs

EVOLT Returns to IHRSA to Reimagine BMI and Business for Clubs

Another week, another country. International tradeshow season continues this month for our busy global development team who landed in the United States for IHRSA 2022. Our mission at the show is two-fold: to help clubs educate their members about body composition and wellness, and to demonstrate how to create fast, easy and additional revenue streams for any club business.

We’re helping visitors to the show (quite literally) get their hands on Evolt’s latest body composition analysis technology – the Evolt 360 Body Composition Analyzer. It works by passing a safe, low grade and unnoticeable electrical current through a user’s hands and feet to provide a comprehensive, intelligent body composition reading in just 60 seconds. Analyzing muscle mass, fat mass and both water and mineral content in the body across 40 different data measurements, the Evolt 360 provides personalized, detailed readings specific to every individual and their body composition, going way beyond what is currently possibly with generic body mass index (BMI) scores. 

This allows club members to understand their bodies more intimately and set appropriate training or healthy weight management targets, as well as their trainers to design more effective, personalized programs to help them achieve their goals. And for clubs, it’s an opportunity to create ongoing, paid monthly assessment services for members to help them manage their fitness and overall wellness activities.

IHRSA

How it works

FDA-approved Evolt 360 technology creates a bioelectrical impedance analysis, measuring and analyzing the different rates at which minor electrical charge passes through muscle, fat and other body components. The process is driven by a proprietary 5-point algorithm created from extensive and scientifically-accredited research, providing analysis readings factoring BIA metrics as well as a person’s gender, age, height and weight to give an accurate and repeatable reading. 

Evolt 360 has also been designed with member experience in mind. It does not require the removal of clothing or any special equipment to be worn, making it an ideal activity to do often and easily in much the same way as people might check their weight or occasionally get a heart rate or blood pressure measurement at a club’s wellness facility. All results are fed instantly to a user’s Evolt Active app for smart phones and tablets and is compatible with wearables-generated data. This tracks body composition readings as well as providing a wide variety of other personalized data including macronutrient profiles, healthy lifestyle scoring and personalized supplement recommendations for every user.

Data is also synched to a club’s Evolt 360 dashboard, allowing clubs to run a variety of challenges for members who want to lose weight or improve muscle mass over time, with regular body composition scans becoming a frequent means to track, report and credit challenge winners. At a typic cost of $20 per scan, club-wide challenges as well as ongoing member scans become fast, simple and low maintenance ways for clubs to generate new, ongoing revenue streams and add a tech-forward, differentiated service offering to members.

If you’re at the show, come visit us at Booth #2012 or contact one of our team at any time to learn about bringing the Evolt 360 to your club or fitness facility.

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VISIT THE EVOLT ACTIVE WEBSITE

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7 REASONS EVOLT MAKES SENSE FOR YOUR FACILITY

1.

A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.

2.

Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.

3.

Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.

4.

Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.

5.

Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.

6.

Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.

7.

Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!

8.

And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

Get a quote now

Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.

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