CASESTUDY: The movement towards advanced technology in the health and fitness industry is a massive evolution, and in a multitude of ways it’s helped improve the lives of people all across the globe. Anytime Fitness Newbury recently moved away from traditional measuring methods and into the high tech body compostion space with an Evolt 360 body composition analyzer – and they haven’t looked back since.
Setting Up With An Evolt
Anytime Fitness Newbury, located in Berkshire (UK), was established 7 years ago by Neil Bozzoni, who has turned the business into one of the UK’s best within the franchise group. It was Neil who wanted to bring in a body scanner to add as a complete member benefit to the gym, and after reviewing several products Evolt was the most comprehensive and cost effective on the market.
Previously, personal trainers at Anytime Fitness Newbury would have used callipers, scales and measuring tape for their clients, and there was very little, if any, tracking for members’ progress. Now, PT clients and gym members have opportunities to utilize the Evolt 360 where they can be monitored and measured in their progression towards personal goals.
The Evolt Advantage
Anytime Fitness Newbury features a Wellbeing Programme, where any new gym member is encouraged to have a body scan with the Evolt 360 at the start of their health journey and then 4 weeks later.
With scans conducted under a qualified staffer’s supervision, joining members are then given the confidence and understanding of the results and how best to tailor their training and nutrition to improve any particular measurement units such as lean body mass, visceral fat area and skeletal muscle mass.
Existing members also have access to the Evolt 360, with the option to have a body scan anytime they like with full access – even those on the gym’s membership trials.
What A Difference It’s Made
Having an Evolt 360 has made all the difference for Anytime Fitness Newbury, helping with accountability in a more scientific way where individuals can manage their own progress.
Anytime Fitness Newbury wellness manager and personal trainer Ian Roland said the body scanning technology has allowed for more engagement and open communication between staff and clientele.
“As a business it helps me, in particular, with touch points and useful interaction with members,” he explained.
“If a member is not on track, it can generate an opportunity to offer personal training, and thereby the potential of generating more PT clients for the club.
“I’m also able to help track members’ progress even when they’re not in at the same time as myself (we are a 24/7 gym).”
Changing Members’ Lives
What staff at Anytime Fitness Newbury love the most about the Evolt 360 is the fact they can highlight progress and use it as positive reinforcement following their hard work. That and the ease-of-use both the body scanner and its accompanying app, Evolt Active, provide to everyone.
“Easy access to both for members and the admin allows further touch points with members,” Ian reveals.
“Once the account is set up, it’s very easy for a member to use.
“One of the best features in the Evolt Active app is the ‘View My Body’ option, so quick to see the changes from last and first scans.
“For me as the wellness manager at Anytime Fitness Newbury, the ‘old school’ ability to print out a hard copy there and then, and then use that to scribble on or highlight the key metrics is a great interaction tool too when sitting down during our official ‘wellness appointment’ with a member.”
Leaving A Lasting Impression
With so much information floating around the internet these days, it’s important that when on a health and fitness journey to self-improvement you use the right tools to track body composition and changes.
Ian explained the Evolt 360 left the best impression on members when they used it for the first time.
“The internet is full of misinformation, but the Evolt 360 is a very consistent way of reinforcing healthy habits and positive changes to lifestyle,” he said.
“Most members are incredibly impressed with the level of detail that can be seen via the scan.
“Our tips for anyone thinking about getting started with a new healthy lifestyle is to make sure you talk through all the metrics on the results sheet after that first scan on the Evolt 360; I always make a big point of explaining the WHO standards found in the small brackets to use as a great ‘well done’ reinforcement or conversely – to encourage them to make changes so they can get in those important ranges.”
Getting In Touch
To get in touch with Anytime Fitness Newbury to enquire about a membership and get a scan done on the Evolt 360, you can email email@example.com or phone 01635 282797. You can also find the club on Instagram by searching their handle @anytime_fitness_newbury as well as Ian himself on @ian_roland_health4life.
To learn more about your body and for personalized macronutrient and supplement recommendations download the Evolt Active app and search for your nearest Evolt 360 Body Composition Scan location.
For more information about purchasing an Evolt 360 for your business visit www.evolt360.com/contact or request an information pack below.