Why It Is Important to Concentrate on Fat Loss and Not Weight Loss

Traditionally people have used weight on the scale as a measure of progress to measure fat loss, however, we now know that weight on a scale doesn’t provide the full story of body composition progress.

Read on for what your bathroom scales CAN’T tell you…

body fat


  1. How much Body Fat makes up your total weight: It is impossible to estimate how much of your total body weight is made up of fat on a bathroom scale or your mirror.
  2. How much Visceral Fat you have: Visceral fat is the dangerous fat that surrounds your internal organs. Because you cannot see this type of fat, it is often termed the “hidden, dangerous fat.”
  3. How much Body Fat you carry on each limb & trunk: Keeping track of where you carry most of your body fat can assist with training and supplement protocols.
  4. How much Skeletal Muscle Mass you have: Necessary for healthy metabolism and increased immune function, Skeletal Muscle Mass occupies less space in the body but can account for the bulk of your body weight on the bathroom scale.
  5. How much Nitrogen (Protein) you have: Necessary for the repair of tissue and cells, protein is vital for muscle growth and immune function.
  6. Identify Muscular imbalances: Required to avoid potential injury and give you an indication of areas that need improvement with training protocols.
  7. Total Water & Fluid Retention: Hormonal imbalances, medications, sodium intake, high carbohydrate intake, etc.

The reason that the Evolt 360 body composition scanner has become the preferred way to track progress is that you can actually measure the number of pounds (or kilos) of body fat lost rather than just weight on a scale.

Not only is it important to track your body fat, but also the different types of body fat, ie. subcutaneous fat vs visceral fat (fat surrounding vital organs) as well as your lean tissue, skeletal muscle mass and total body water.

The Evolt 360 body composition scanner can provide over 40 different metrics which are an important tool to establish a baseline measure and an integral to measure progress towards a particular goal.







A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.


Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.


Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.


Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.


Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.


Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.


Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!


And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

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Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.




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