Wondering how you can use the Evolt 360 technology to increase your bottom line by selling memberships and building a new revenue stream?
That’s great because your competition is doing it right now! Some are using it as a stand-alone revenue source, charging for body composition reports, and building a diet and exercise program around it. Others are using it as a magnet to draw people into their facility to check out the new technology.
Think about it, a way of objectively measuring your customer’s health and fitness results based on science. It’s a win for your facility and for your customers.
The sky’s the limit for programming built around bioscan results. It can take a nutrition and supplement direction, a muscular development direction, a reduced-fat direction, a disease prevention direction, or all of the above plus many others. Personal trainers for example see the Evolt 360 as a means of expanding their services through the roof, which means the health club owner wins again. Similarly for other professions in the health space, the Evolt 360 is ideal for upselling or cross-selling services!
Public health has done much of the preliminary work for you making virtually everyone aware of the effects that inactivity and diet have on diseases like cancer rates, hypertension, diabetes, stroke, heart attack, and much more. Never before has the health and fitness industry had the tools for metabolic measurements for these life-changing illnesses to the extent a bioscan can now deliver.
Attracting Potential Clients with the Evolt 360
Fitness has never come with a guarantee; there were always just too many unknowns. Am I eating too much, not exercising enough, or doing the wrong type of exercise for the results I want? Now the tool is available to provide the scientific data to build a new generation of active individuals, for which the proof and incentives are available for them to invest in their personal health.
In the gym and personal fitness space, some club owners are integrating the Evolt 360 into their Bootcamps. Bootcamps, of course, are a great way of attracting new members into a facility without them taking on the perceived risk of buying a full membership. It’s pay as you go with the added bonus of great new body composition analysis technology. Of course, this idea can be extended out into other businesses. Why not team up with a local Personal Trainer or gym and run a challenge for your customers? It’s a great way to attract new members and entice existing clients to return back into your facility.
Ask any business owner and they will tell you that keeping members is more difficult than attracting new members. The Evolt 360 offers a great advantage because it is a fantastic attraction tool and virtually guarantees higher retention rates once people have joined.
Creating Ancillary Revenue Streams
Running challenges or charging for scans are not the only tools to generate an additional income through the body scanner. One of the unique selling points of the Evolt 360 is its individualized macronutrient profiles and supplement recommendations. A partnership with a local supplement store to on-sell the recommended supplements or stocking the full range yourself is a great way to increase your ‘per customer’ spend and drive foot traffic back into your facility.
There’s no right or wrong here, whether you’re building it into a membership or loyalty program or charging for it separately, either way, it’s a magnet that pays off.
Find out how to calculate your ROI on your Evolt 360
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