Opening The Doors Mid-Pandemic – the Need for Holistic Health
The fitness industry has faced a tumultuous time thanks to COVID-19, with the pandemic restricting gym capacities all over the world while others were, and still are, being shut entirely.
But if there’s one good thing to come out of a pandemic, it’s Anytime Fitness Kaka’ako, which opened its doors mid-June of 2020 –right smack bam in the middle of it all. Taking on the challenges that a multitude of small businesses were facing at the time, Anytime Fitness Kaka’ako welcomed everyone with open arms, realising that people were no longer just hunting for a ‘bikini body’ in the lead up to a holiday (because to plan one just isn’t doable anymore)…but that they were genuinely thinking more about health on a holistic level.
With clients focused more on just physical wellbeing, Anytime Fitness Kaka’ako has recognised that emotional and mental fitness was becoming a priority too. So what better way to encourage and promote a ‘whole of health’ style of wellbeing than by having an Evolt 360 body scanner on site to boost motivation and morale?
Every Member Gets The Evolt Advantage
The Kaka’ako gym has been tracking clientele progress through various in-club challenges and fitness consultations for its new members. For this reason, the Evolt 360 was the perfect high-tech machine to accompany their programs thanks to its ability to provide over 40 bodily measurements in 60 seconds.
Every one of Anytime Fitness Kaka’ako’s members receives an Evolt body scan when they sign up, offering each individual a chance to crush their goals by knowing all their personalised characteristics (like body fat percentage, muscle mass, total body water and abdominal circumference) from the very beginning of their journey. It’s an opportunity to learn about macronutrients, how much protein they might need on a daily basis, and if they’re consuming enough calories.
The initial Evolt body scan can be followed up about 8 weeks later, with members being able to compare results from when they first started to the now. It’s a time when they realise small changes can make a big impact on their lives, and sometimes a scan is all they need to see that what they’re doing in and out of the gym is influencing a massive positive change.