The Secrets to Running a Successful Challenge

Body Transformation Challenges are one of the most powerful ways to gain new clients and draw more people into your Health or Fitness facility.

Best form of Advertising
Some of the most successful businesses are continuously running transformation challenges throughout the year and using their client’s successes to promote their brand. These gyms or health facilities report greater ‘word of mouth’ business – just from running these transformation challenges, over any other form of advertising.

A Ready-Made Challenge 
Getting started can be a bit of a battle if you’ve never run a transformation challenge before and most gym owners don’t have the time to be doing weigh ins, measurements, tracking the progress on a spreadsheet (which can take hours!) Evolt 360 Body Scanner owners are already ahead of other businesses because they can use the inbuilt, unique Challenge facilitator, housed within the Evolt Insights Management Dashboard platform. It has been designed to make the process seamless, quick and easy to use.

Running a successful challenge

All you need to do is follow these easy steps –
1. Create a New Challenge on the Challenge Tab in the Evolt Insights Management Dashboard
2. Choose your Challenge Name, Start Date & Duration
3. Generate your unique challenge code
4. Distribute your challenge code to your participants
5. Start scanning!

Run simultaneous challenges to different segments of your database simply by creating a new challenge for each and allocating unique codes.

Live Leaderboard and Individualized Reporting
The Challenge facilitator has a Live Leaderboard, showing the progress of all participants. The results are presented in a leaderboard style showing metrics such as the most amount of Fat Lost or the most amount of Muscle Gained at any time during or after the challenge. The leaderboard can be downloaded into an excel file.

The Challenge facilitator will also provide automated reporting at the end of the Challenge Date in a data analytic format showing the total collated amount of weight lost, fat lost, muscle gained and the improvement of Bio Age Scores and Bio Wellness Index scores. This is a fantastic way to advertise for your next challenge!

Reward your clients with their own personalized report, highlighting their achievements over the challenge period giving them a record of their success. Conversely if the client hasn’t obtained their desired results, here is a unique opportunity to engage with your client to find out how you can help further to make sure they do reach their goals.

The Evolt 360 Body Scanner and Evolt Insights Management Dashboard is the ultimate in providing fitness businesses with unique ways to drive new members into their facility and create new income streams in an automated, easy to use system.

Find out how much income you can generate through a challenge. Calculate your ROI here

You may also be interested in reading: Advancement in Body Scans beyond the bathroom scales 

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7 REASONS EVOLT MAKES SENSE FOR YOUR FACILITY

1.

A Starting Point. Because the number one reason members quit a gym is that they don’t use it enough, Evolt gets them motivated by providing a baseline measurement of the overall fitness. This motivates them to improve and provides an easy-to-understand measurement of their progress.

2.

Better Nutrition. By using the free Evolt app, your clients can easily monitor the macronutrient breakdown that is updated with each scan. It takes the guesswork out of a nutrition plan.

3.

Easy Reporting. Through Evolt Insights, our cloud-based reporting program, trainers have easy access to member profiles, allowing them to monitor their workouts and progress. It also facilitates automated Club Challenges.

4.

Recurring Revenue. Evolt 360 actually creates a third revenue stream after membership dues and personal training fees. Do the math: If you add just $20 per month to your base membership for one scan a month, each client adds up to an additional $240 a year — $4800 a year for getting as few as 20 clients on the machine.

5.

Unique Lead Generation. You can take your Evolt 360 out of the club to special events. Think health and wellness fairs, senior centers and recreation programs! The lead generation opportunities are limited only by your staff’s imagination.

6.

Training for Trainers. We don’t just send you a box and leave you on your own. Evolt provides a proven on-boarding program for all new clients to make sure everyone understands the process and the science. Your success is our success.

7.

Backed by Science. Evolt 360 is the exact opposite of a one-size-fits-all product. Its science accounts for the unique and personalized characteristics of every individual. Just like your club should!

8.

And one more thing: Scientific literature has written time and time again that there is no such thing as a direct measure of body composition — except in a post-mortem dissection of a cadaver. Scientific validation of BIA technology has proven the use of specific algorithms that consider age and gender to improve the accuracy of body composition measurement. The Evolt 360 takes that even further by incorporating five specific personalized variables – height, weight, gender, age and impedance – to provide the most accurate body composition measurement for any individual.

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Say goodbye to scales and measuring tapes. Give your clients the ability to see real-time results from their efforts. While increasing their confidence in your service leading to higher retention rates, increased referrals and word of mouth, not to mention creating an exciting and fun culture in your gym.

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